Not even sure where to start with this one…so many questions… Check out this video and tell me that experiential marketing isn’t unbelievably effective. These are views from a five year old.
Having a two and a half year old niece who’s already pairing letters with words and associating images with known people/objects/etc., this is entirely believable to me. And I’d think the goal would be to become the ‘coffee’, the ‘soda’ or the ‘place where grandpa works’. Natural associations that become facts in the mind of five year olds could continue to grow into strong allegiance for the company years down the road. It appears that GE could be the strongest emotional tie this five year old has with any company. It keys in to a very personal emotional connection with her grandpa (as age old companies like GE have done with many of our grandpas over the years). The whole purpose of experiential marketing is to build that personal, emotional, lasting connection with consumers and this video is just a sample (albeit a very small sample of 1) to show what companies have been effective with the upcoming generation so far.
I wonder how many of these brands would have had similar affects on my generation at age five and what the emotional ties looked like then compared to now. Would the ties and allegiance to those companies have grown with time (as companies might hope)?
Challenge: How do you act on your own views of brands? Do any tug your heart strings? Do you have an affinity for one soda brand rather than another for reasons beyond taste? Were any of your parents’ brand preferences especially influencing in your youth? How has that affected your purchasing habits?
This one little video invokes so many questions for me. And those question are what drive my passion for keying in to what people want/crave/buy/think. This is the reason I get excited about events. Effective events have a way of connecting consumers to brands in a more tangible and personal format than flat advertisements do. Even birthday parties, weddings, happy hour events can leave you with another impression of your host and what they value.
What do your events (aka. your tangible marketing outlets) tell others about you?