For those of you out there developing marketing campaigns and looking for great mobile solutions, check out SnapTags. I started to hear about them as fall started, but the buzz didn’t really pick up until recently. These simplistic, photo-friendly, and scannable codes can aid in leading your clients to your brand.
Their website is pretty explanatory. They’ve even listed descriptions of how people from various viewpoints would define SnapTags (including a Kindergartener!).
I love that these allow brands to include their logos in the center of the circle, so it can continue to brand the org where placed, unlike QR codes. I appreciate the crisp, clean, aesthetically-pleasing design of SnapTags as well.
So, okay, they’re not free, like QR codes are. And they aren’t meant to be used as one-offs. However, they provide so many more benefits from use that they may give your brand tangability it’s yet to have with your clients/consumers… And gaining insider stats on your consumers’/fans’ purchasing cycles? A huge necessity and bonus.
Many of their benefits for brand engagement are included in the infographic below, but there are also some pretty compelling and brainstorm-generating details here.